The Inescapable House
CLIENT: ASSAULTED WOMEN’S HELPLINE
ART DIRECTION BY BECKY MAY & LARISSA VISENTIN
COPY BY GRAEME CAMPBELL & KIM MONITTO
GRAPHIC DESIGN BY JOSE DELOS SANTOS
BACKGROUND
Every six days a woman dies from domestic abuse in Canada.
INSIGHT
People fail to understand why a woman is unable to leave an abusive relationship and even to see the signs.
IDEA
Let people experience for themselves the daily life of a woman with an abusive partner.
MEDIUM: DIGITAL VIDEO, OOH & SOCIAL
Programs used:
