The confidence to break conventions
ART DIRECTION & COPY BY LARISSA VISENTIN
BACKGROUND
Menstruation is still a taboo in modern society, which leads to a lack of information and secrecy around such a natural event in women’s lives.
INSIGHT
Women are hit left, right, and center by a society that says menstruation is something unpure and messy (hello blue liquids to represent blood!), which ends up being a personal attack.
IDEA
Put in the open the burdens women suffer just because they bleed, from innuendos to bad cramps, but in a light and fun way.
MEDIUM: OOH AND AR EXPERIENCE
When you scan the QR code at the OOH you open a real pinball game that you can play to win free tampons.
Programs used:
