Show your
true colours
ART DIRECTION & COPY BY LARISSA VISENTIN
BACKGROUND
Colourfeel is an app that uses Therapeutical Art techniques to help youths unplug, express emotions through art, and suggests mindful activities based on their feelings.
INSIGHT
Colour — one of the key components of art expression — has been associated with emotions throughout history and it’s part of our vocabulary.
IDEA
Use the language of colours to invite teens to express their moods and feelings through art.
MEDIUM: OOH
Programs used:
