Find your
gin-dentity
FINALIST ON THE GIANTS & GENTLEMEN BRIEF CHALLENGE 2023
ART DIRECTION & COPY BY LARISSA VISENTIN
COPY BY TREVOR WAJS
BACKGROUND
Giants & Gentlemen Gin, a newborn in the already-established craft gin market, wants to encourage people to try it for the first time.
INSIGHT
Personality-related content has been trending on social media as a fun way to strengthen bonds and reconnect with friends.
IDEA
G&G Gin created an AI-empowered tool (G&GPT) to help you up your host game by finding everyone’s unique cocktail personalities.
MEDIUM: OOH, DIGITAL, MICROSITE & PRINT COLLATERAL
16 PERSONALITIES
Programs used:
